Secret Weapon Picks Up Ikea in L.A.

LOS ANGELES Secret Weapon Marketing has been awarded creative duties for Ikea North America’s Los Angeles market without a review, the client said.

Billings are approximately $4 million, the client said. Ikea spent $40 million on ads overall in the U.S. in 2003, according to Nielsen Monitor-Plus.

The Los Angeles business had been with MDC Partners’ Crispin Porter + Bogusky in Miami. The shop, which also has an office in Venice, Calif., retains Ikea’s national account.

“We still believe in CP+B 100 percent,” said Ikea representative Rich D’Amico, adding that Ikea has assigned CP+B to handle new markets, including Minneapolis; New Haven, Conn.;