Secret Weapon, Jack in the Box Woo Women

LOS ANGELES As Jack in the Box continues efforts to expand beyond a young male consumer, the chain today breaks a regional TV spot introducing its chicken Caesar salad.

Created by independent Secret Weapon Marketing in Santa Monica, Calif., the 30-second spot, “Screwin’ Up,” has a man who calls his girlfriend by the wrong name and is distracted by another woman walking down the street while his steady rattles off names for their future children.

Jack, the chain’s fictional, Ping-Pong ball-headed founder, CEO and spokesman, appears and says, “Screwin’ up with the ladies? Win her back with my new chicken Caesar salad.”