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LOS ANGELES Independent Secret Weapon Marketing this week unveiled a television ad for Los Angeles-area Ikea stores, the agency’s first effort since winning the Swedish furniture company’s creative account in March.
Entitled “It’s Time,” the Santa Monica, Calif., shop’s 30-second spot departs from Ikea’s quirkier, twentysomething-angled work, including the 2003 Cannes Grand Prix award-winning “Lamp.” That ad was created by the now-shuttered Venice, Calif., branch of MDC Partners’ Crispin Porter + Bogusky.
In the commercial, accented by a folky, acoustic guitar soundtrack, young couples are shown dining on the patio, lighting candles and proposing wine toasts in what appears to be a comfortable, well-furnished house.
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