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Chris Becker returns to
California for
a second helping
of Taco Bell,
this time at
TBWA/Chiat/Day. See page 3.
No Use Crying
Bozell to Use Goodby Tag in Broadcast
Due to an expanded licensing deal, Bozell can now use the trademarked “Got milk?” tagline in TV and radio spots. Goodby, Silverstein & Partners’ Jeff Goodby, who hatched the famous line, said he’s trying to remain calm about the shop’s lack of control over it. See page 8.
the old homestead
Swirl likes its dot.com clients to
be a good cultural
fit, and says Homestead.com
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