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Breathe Interactive is gambling it can generate new life amid the local ruins of e-commerce.
Positioning itself as a “next generation advertising agency,” the Atlanta shop’s principals are Mickey Cohen, Erin Greenwald, Scott Hagedorn and Heidi Klein, all veterans of last year’s dot-com meltdown.
“We’ve gone from 10 competitors to two,” said Hagedorn. “Second-generation startups don’t make the same mistakes as the first. We didn’t have to borrow, we’re not publicly funded and we’ve been profitable our first quarter.”
Breathe’s approach to its clients—BroadRiver Communications, GourmetStation.com
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