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In contrast to a recent MasterCard survey that found consumers planning to be relatively miserly this Christmas, the Retail Holiday Outlook by accounting firm Deloitte & Touche finds 62% of retailers expecting a rise in their sales this season versus ’92. Which sorts of retailers will benefit most? A majority of the consumers surveyed (57%) identified discount outlets as their ‘store of choice’ for holiday shopping this year.
And on the interactive front, 4% of consumers said they plan to do some of that shopping through TV home-shopping channels.
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