Second Harvest Selects Ogilvy & Mather

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NEW YORK WPP Group’s Ogilvy & Mather here said it has added America’s Second Harvest, a nonprofit hunger relief organization, for integrated branding and advertising chores following a review.

“Bringing together all our capabilities to help build awareness of hunger, what America’s Second Harvest is doing to address it, and how the public can better support it is a wonderful challenge,” said Michelle Bottomley, COO at Ogilvy New York, in a statement.

Ogilvy will devise campaigns that include traditional and digital advertising, branded entertainment and content, promotions and public relations.

Wendy





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