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The children in Asher & Partners’ new ads for the California Children and Families Commission have a serious message: An estimated 40,000 people nationwide will die this year as a result of second-hand smoke.
In one ad, a little girl stands in front of a mirror practicing a plea to her mother to stop smoking. The spots, produced in English and Spanish, each wrap with a toll-free number.
The client and the Los Angeles-based agency admit the child-focused print, outdoor, radio and TV ads might be a bit heavy for some people–but not unnecessarily so.
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