Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO The City of Chicago is targeting the more than 66 million travelers who pass through O’Hare International Airport annually in a bid to promote the area’s business capabilities.
The pro bono effort, valued at $3 million in media, will include banners, billboards, brochures and kiosks in more than 100 locations throughout the O’Hare terminals. The campaign was created in partnership with Chicago’s business, government and nonprofit sectors. Creative was handled pro bono by Jim Schmidt, executive creative director at Euro RSCG Tatham Partners in Chicago, and Tatham cds Joe Stuart and Tom Kim.
“This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in