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Consumers with less-than-sterling credit histories are the target of a campaign from Makos Advertising, Marketing and Design on behalf of new client U.S. Dial Tone.
The San Antonio-based telco offers local and long-distance service for a prepaid fee of $29.95 per month to customers who have previously had their phones disconnected.
In a television commercial airing now in Houston, San Antonio and Memphis, Tenn., a radio DJ is seen drawing the lucky winner of a $50,000 cash prize.
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