Seattle's Emeritus Taps JWTSC

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Assisted-Living Group Pursues National Ads
DALLAS–Emeritus Assisted Living in Seattle, which operates 123 centers across the country, has awarded its $2-3 million account to JWT Specialized Communications in Dallas.
The seniors assisted-living center organization has picked JWTSC’s mature marketing division to handle its first national advertising efforts. Robley Marketing in Portland, Ore., previously handled small corporate ad assignments for Emeritus, according to sources.
According to agency executives, JWTSC will handle creative and media duties for print, radio, TV and collateral executions.


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