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NEW YORK Sears said Tuesday it has signed a deal with Latina Media Ventures, the publisher of Latina, to create Latina Life, a line of apparel, footwear and handbags “influenced by the style of Hispanic women.”
Latina Life will be “one of the first women’s clothing lines launched by a major retailer and a leading Hispanic-focused media partner,” according to the Hoffman Estates, Ill.-based retailer.
Latina Life clothing will be designed primarily by Jones Apparel Group under the fashion direction and counsel of Latina magazine.
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