Sears Moved by Y&R

Young & Rubicam’s Chicago office has taken over all creative and the majority of account responsibilities on the agency’s Sears, Roebuck and Co. business, previously led by Y&R New York.
The internal shift “makes sense,” reflecting the need for a quick turnaround on retail advertising, a source said. “It’s a client that requires a lot of time on premise,” said another source.
Other sources, though, said Sears has expressed frustration with Y&R’s management of the account.
The shift, which took place over the past 6-8 months, was made to serve a key client better during a busy production period, said Madeline Lewis, account managing director in New York.