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NEW YORK — First Ford. Now Sears.
Gemstar-TV Guide International Inc. has inked a second advertising pact that involves a leading marketer making use of its interactive program guides. The deal is expected to be announced formally Monday.
The 12-month agreement calls for Sears, Roebuck and Co. to place advertisements on Gemstar’s interactive program guides during key sales periods from the fourth quarter of 2001 through the third quarter of 2002. Sears is expected to put a heavy emphasis on the holiday selling period.
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