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‘Softer Side’ Architect Leaving at Year’s End
CHICAGO–Sears, Roebuck & Co. said it expects no changes in its agency roster to result from last week’s unexpected announcement that John Costello is resigning as executive vice president and general manager of marketing.
Costello, who directed development of the “Softer side of Sears” positioning, has been the retailer’s marketing chief since 1993. Prior to that he had been an executive vice president at now-defunct Wells Rich Greene in New York.
Costello is leaving the Hoffman Estates, Ill.-based
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