Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO-Sears, Roebuck & Co.’s use of an unreleased Backstreet Boys song in its back-to-school advertising this year does not figure into the company’s search for a new branding position, officials with the company and its ad agencies said.
Young & Rubicam, New York, will produce two TV spots promoting the retailer’s sponsorship of the pop group’s fall tour, officials announced last week. The sponsorship and campaign are part of an overall effort to attract younger consumers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in