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Breaking through a cluttered marketplace by generating buzz—via street marketing, events and other non-traditional avenues—continues to find fans among the nation’s top advertisers. The latest brand to embrace the tactic is Unilever’s Dove, which next month will hear presentations from four shops on buzz-marketing ideas, sources said.
The agencies include MDC Partners’ Crispin Porter + Bogusky in Venice, Calif.; Publicis Groupe-backed Bartle Bogle Hegarty in New York; and independent media strategist Michaelides & Bednash, also in New York, sources said.
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