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NEW YORK Google has launched Google Checkout, a technology platform designed to streamline the online shopping process for retailers and Web users.
Through the new service, referred to by many as “GBuy,” participating retailers elect to place a Google Checkout logo on the shopping sections of their Web sites, and then turn over all transactional processing, including credit card billing, to Google. On the user side of the equation, frequent shoppers can choose to register with Google Checkout and avoid having to fill out shipping and billing information each time they shop on other participating sites.
Google
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