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NEW YORK Separate surveys by investment banks SG Cowen and Piper Jaffray found the price of keywords advertising was mostly flat in the second quarter.
SG Cowen, which tracks 3,300 search terms, said prices declined 1.7 percent compared to the first three months of the year.
Piper Jaffray said pricing was “mostly stable,” with some rises for search ads from Google.
The reports buttress figures released last week by Fathom Online, a San Francisco search agency, which said it found keyword pricing in June rose slightly for most industries it tracks.
Piper
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