Sealy to Double Ad Spending | Adweek
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Sealy to Double Ad Spending

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CLEVELAND - Sealy Inc. is doubling its ad spending behind a new line of matresses called the Premium Comfort Series, according to published reports. Sealy will increase its spending from $10 million to around $20 million during the next year to support the new line and to back its Posturepedic brand name. Leo Burnett Co. handles.
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