Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Monthlong Effort From Doner Aimed at ‘Sandwich Generation’
CHICAGO–Scudder Investments is returning to TV after a two-year break from broadcast with a month-long ad blitz aimed at baby boomers burdened with questions about the future.
The campaign, from Doner Direct, Southfield, Mich., is designed “to be as interruptive as possible,” said Howard Schneider, director of marketing for Scudder Kemper Investments, Boston. The Scudder account is serviced out of Doner’s Baltimore office.
Scudder intends to put a good chunk of its media budget behind a TV, print, and radio schedule that begins today and runs through May 15 in eight markets, including Los Angeles, New York, Boston and Chicago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in