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Scudder Kemper Investments has retained Pile and Co. to review shops for an ad account industry sources last week estimated to be at least $15 million.
The review stems from the merger in December of Boston-based Scudder, Stevens & Clark and Swiss company The Zurich Group, which owns Zurich Kemper Investments. As part of that deal, Scudder and Zurich Kemper agreed to combine names and establish headquarters in New York, said William Haynes, vice president of public relations for Scudder Kemper.
Two agencies worked for Scudder, Stevens & Clark: Heater Advertising in Boston and Saatchi & Saatchi in Toronto, according to Skip Pile, president of Pile & Co.
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