Scubapro Diving Into San Diego

Scubapro, a leading maker of scuba diving equipment, has tapped Bulldog Drummond in San Diego to handle its ad duties. Billings are estimated at $2 million.
The client, which recently moved its headquarters from Sturtevant, Wis., to El Cajon, Calif., selected the creative shop without a review, according to Shawn Parr, the agency’s chief executive officer. Previous advertising had been handled by a Wisconsin shop, Parr said.
“Scubapro was interested in locating a branding agency that would reinvigorate their marketing program and breathe new life into their brand,” Parr said.