Scripps Acquires Incando | Adweek
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Scripps Acquires Incando

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NEW YORK Scripps Networks has acquired Incando, owner of a user-generated Web site and content management platform.

This is the second new-media purchase for Scripps Networks in less than a month.

Incando is best known for its personal media sharing service Pickle.com, along with the user-generated content management platform Powered by Pickle.

The Web 2.0 technology, which is based on proprietary software, enables users to upload photos and videos from computers, mobile phones or digital cameras.

The acquisition of Incando will enhance the user-centric, social media, and personalization functionality of Scripps Networks' lifestyle content.

Scripps Networks is a division of E. W. Scripps. The portfolio of Scripps Networks includes HGTV, Food Network, DIY Network, Fine Living TV Network, and Great American Country.

Earlier this month, Scripps Networks acquired Recipezaar.com, a user-generated recipe and community Web site that features more than 230,000 online recipes.