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NEW YORK In the past decade, there has been a flood of organic products ranging from milks to soups to cleaning products. Now, Scotts thinks the time is right for a mass-market organic fertilizer supported by a television advertising from ML Rogers here.
The new line, called Organic Choice, includes not just fertilizer, but potting soil and garden fill. Scotts will back the launch with a $5-6 million campaign breaking this week in organic-friendly areas of the country that correlate closely to the “blue states” in the 2004 electoral map.
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