Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Gearon Hoffman takes a new, decidedly high-tech approach in its latest TV work for Scottrade, using state-of-the-art animation to place client founder and CEO Rodger Riney “inside the box” (a sophisticated computer system) as he touts the company’s new service for active traders.
The St. Louis-based client spends $15-20 million annually on ads, per Nielsen Monitor-Plus, and has worked with Gearon, an independent Boston shop, for nearly two years.
The new 30-second ad, “Thinking Inside the Box,” shows the animated Riney walking amid blinking circuitry as he extolls the advantages of Scottrade Elite.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in