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“Get linked” is the tagline in Rawle-Murdy Associates’ new television campaign for the National Golf Course Owners Association.
Two 30-second spots, airing in regional markets nationwide, show golf as a bonding event for business, friendship and family.
The ongoing project assignment broke last year in print, “but the client [asked] for TV ads that would make people see golf as a priority,” said David Rawle, the Charleston, S.C., shop’s chairman. “We decided that the key button to push is how playing golf can grow relationships.”
Largely set to bucolic orchestra music on lush, green fairways, with limited voiceover, the commercials capture a warm communal mood.
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