Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Segway has contacted at least a dozen agencies, mostly in New York and New England, about handling marketing chores currently handled in-house.
The company in Bedford, N.H., does not have a lead agency and has done little marketing of its high-tech, two-wheeled scooters in recent years. Paid media spending was $150,000 last year, and there has been no meaningful outlay in 2005, per Nielsen Monitor-Plus.
“We have worked with a number of different agencies in the past,” a company representative said on Friday.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in