Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The shop that wins may be the one that best balances creative fire and buttoned-down account management, because those contrasting traits characterize the review’s key decision maker. Legacy CEO Cheryl Healton, who heads a five-person review committee, favors the in-your-face, attack mode of “Truth” creative. But she’s also a physician with a conservative management style. She remains troubled by a 2001 incident in which Arnold spliced together separate calls by a teen to Lorillard Tobacco for a radio spot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in