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DETROIT — Toyota Motor Sales USA’s Scion unit has enlisted URB magazine, a Los Angeles-based youth-oriented alternative music magazine, to design and write the copy for a brochure for the new vehicle line.
Its first distribution will be at the Detroit and Los Angeles auto shows in January, said Brian Bolain, Scion national manager. Attik, San Francisco, will handle creative on all other print projects, along with broadcast and outdoors, he said. A redesigned website from Oasis, New York, will launch after the first of the year, he added.
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