Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bates North America has hired Gerry Schweitzer, who helped build Grey’s planning department, as evp, chief account plan-ning officer.
In his new position, Schweitzer, 49, over- sees 23 staffers in New York and an additional seven throughout North Amer ica. He replaces Chris Clark, who left about nine months ago. Schweitzer reports to Bill Whitehead, Bates Worldwide president and chief operating officer.
“We want to understand consumers,” said Schweitzer. “Agencies pay lip service to that, but they bring back anecdotal evidence.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in