Schwarzenegger, Teachers Wage Ad Battle

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES Citing a new poll, California Governor Arnold Schwarzenegger’s office today credited a recent ad campaign for reversing voters’ disposition to his reform agenda.

The poll results were revealed as the rival California Teachers Association launched two more ads attacking the governor.

The ad campaign of the governor’s California Recovery Team includes two 30-second spots, one of which features Schwarzenegger decrying “a system rigged to benefit big government labor unions who would do anything to preserve the status quo.”



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in