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DALLAS — GSD&M starts rolling out new work for Charles Schwab & Co.’s CyberTrader business today, two weeks after winning the client’s creative account.
Six spots are scheduled to run on national cable financial-news channels. The campaign helped spur the client’s decision to shift its corporate creative business from BBDO in New York to the Austin, Texas, shop [Adweek, April 15].
Schwab asked GSD&M to adapt its CyberTrader ideas to its whole account, said shop group director Alicia Smith Kriese.
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