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Charles Schwab & Co. has drawn up a list of agency contenders to compete for its $30 million sports marketing account. The shops involved, however, are sensing a bigger opportunity, with Schwab hinting at more assignments on its estimated $120 million account, said sources.
The assignment is “potentially broader” than sports-related advertising, said Len Short, executive vice president of advertising and brand management at Schwab. The winning agency could eventually pitch Schwab’s estimated $50 million mutual funds business, said sources.
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