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NEW YORK Charles Schwab has consolidated media chores on its $100 million ad account at PHD, the client has confirmed.
The Omnicom Group shop’s San Francisco office beat out Havas’ Media Planning Group in New York and independent RPA in Santa Monica, Calif., for the business.
PHD had held media planning and print buying, while RPA handled the client’s TV buying chores. With today’s decision, the entire Schwab media account is consolidated at PHD.
The client spent about $50 million on TV ads last year, per Nielsen Monitor-Plus.
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