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Looking to land more integrated branding assignments, D’Arcy Masius Benton & Bowles has brought on industry veteran Bob Schrijver as North American marketing director.
The hiring of Schrijver–who is experienced in traditional and interactive advertising, as well as direct marketing–
is seen by DMB&B as another step toward recasting itself as an integrated marketing and brand-building specialist.
“Stand-alone advertising isn’t a solution to all marketing communications problems,” said Schrijver. “DMB&B subscribes to [the idea] of total communications.”
Schrijver reports to Susan Gianinno, chief branding and global marketing officer.
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