Looking to land more integrated branding assignments, D'Arcy Masius Benton & Bowles has brought on industry veteran Bob Schrijver as North American marketing director.
The hiring of Schrijver--who is experienced in traditional and interactive advertising, as well as direct marketing--
is seen by DMB&B as another step toward recasting itself as an integrated marketing and brand-building specialist.
"Stand-alone advertising isn't a solution to all marketing communications problems," said Schrijver. "DMB&B subscribes to [the idea] of total communications."
Schrijver reports to Susan Gianinno, chief branding and global marketing officer. His immediate goal is to work integrated marketing plans into new business pitches throughout the agency network.
The plans will combine traditional advertising with below-the-line offerings, said John Farrell, DMB&B president, North America. To get there, the network will draw more heavily on the expertise of fellow MacManus Group companies such as direct marketing shop Clarion Communications, interactive agencies Blue Marble and Highway One, and public relations arm Manning, Selvage & Lee.
Schrijver's association with Giannino dates to 1995, when he headed new business efforts at her former shop, J. Walter Thompson in New York. He then moved to a consultant's role at Geduldig
& Ferguson on the Chase Manhattan Bank pitch. For the past eight months, he was managing director at Emmerling Post here, where he set up an account planning process with a focus on interactive capabilities.