Schrijver At Emmerling

Emmerling Post has named ad industry veteran Bob Schrijver managing director, effective today. Schrijver most recently assisted Geduldig & Ferguson in the current $50 million Chase Manhattan review. (With the new job, however, his role with G&F has come to an end.)
Schrijver’s mandate for the $80 million New York agency is threefold: set up strategic and account planning capabilities, further develop integrated services including interactive work, and head new business efforts.
“As we’ve entered the $70-80 million billings level, we should be getting noticed by larger advertisers, so having Bob on board will help us get to that level,” said agency president Peter Post.