After 16 years in public relations, Kim Hunter is disappointed to see few people of color in his business--advertising and its allied fields.
So the president and chief executive officer of Los Angeles-based Lagrant Communications has established The Lagrant Foundation, a nonprofit organization aimed at increasing minority employment in the industry.
An integral part of the foundation's efforts is a scholarship program backed by corporate donations. So far, the group has raised more than $20,000 in financial and support services from companies including Nissan, Edison International, Nordstrom and GTE. The one ad agency that has contributed financially is BBDO West in Los Angeles.
"It's unfortunate," Hunter says. "We mailed a solicitation to the top 25 L.A. agencies, and BBDO was the only one to respond."
Hunter is confident, however, that once the scholarship program gets rolling, more agencies will step forward. At least 10 scholarships will be awarded next summer to college students for the 1999-2000 term, Hunter said.