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Schmid Telecommunication, a global, high-speed digital network provider based in Zurich, has chosen New York-based Stein Rogan + Partners as its agency of record. Stein Rogan was given Schmid’s global branding assignment without a review. Schmid’s advertising budget is estimated at $3 million.
According to SR+P president and CEO Tom Stein, the job will include developing and managing brand standards for Schmid and independent operating companies in Asia, South America, Western and Eastern Europe, and Australia.
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