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BOSTON Schick’s parent company Wilkinson Sword filed a lawsuit in federal court Wednesday charging Gillette with false advertising, three days after Gillette introduced a 30-second spot touting its Mach3 Turbo as “The world’s best shave.”
The television spot, from BBDO in New York, claims that the razor provides “The world’s best shave. Gillette guarantees it.” The spot compares the Gillette Mach3 Turbo Champion razor to a sports car, boasting about the model’s “unsurpassed engineering” and “unparalleled technology.”
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