Schhh Cadbury Holds Global Review

Cadbury Schweppes heard pitches from three agencies last week in a global consolidation of creative duties on its Schweppes ginger ale and mixers business. At stake: a budget pushed to $30 million next year, per the client’s plan for worldwide expansion.
Foote, Cone & Belding in Chicago, which has domestic chores on the account, is among the contenders, along with Saatchi & Saatchi, whose London arm produces Schweppes work in the United Kingdom. The third participant, Young & Rubicam, New York, handles the client’s Dr Pepper brand globally and 7Up in the U.S.
Cadbury spent roughly $12 million on Schweppes ads last year; some $5 million of that was in the U.S.