Scharbo Regains LongHorn

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Close to a year after losing the account that established his agency, Ron Scharbo saw LongHorn Steakhouse return to Scharbo & Co. here. The $6-7 million account had been with Crispin Porter & Bogusky in Miami.
The decision came after the restaurant chain reviewed Scharbo & Co.–which held the account prior to CP&B–and two other Atlanta shops, Fricks/Firestone and 360, according to client marketing director Rob Crews.
CP&B was invited to defend the business, Crews said. It instead elected to resign the account.
Scharbo won back the business based on its “history in growing the brand,” Crews said.


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