'Scary' Synergy For Coors Twins

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As “the official beer of Miramax,” Coors is entitled to a few perks. The brewer gets to supply the studio’s Oscars and Golden Globes parties with ice-cold ones; it’s guaranteed five product placements a year in Miramax movies; and should someone reach for something other than Coors in a Miramax film, it can demand that the brand be a cartoonish fake like “Acme” or “Duff.” But with the release of Scary Movie 3 last Friday—starring, among other near-celebrities, the Coors Light Twins—Miramax and Coors spied a bewitching opportunity to double the pleasure, double the publicity.

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