Scarpelli Seeks Sixth CD On McDonald's in 6 Years

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DDB U.S. chief creative officer Bob Scarpelli has had little luck in filling the top creative position on the $400 million U.S. McDonald’s account. Temerlin McClain has had little luck lately, period. Now the former’s loss is the latter’s gain.

Since DDB in Chicago took the lead role on McDonald’s in 1997, there have been four different creative leaders on the account: In 1997, Jim Ferguson oversaw creative from DDB in Dallas. John Staffen of DDB in New York replaced Ferguson in 1998.

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