S.C. Lottery Selects Third Winner

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In yet another surprising turn for the South Carolina Lottery, the state’s procurement office has awarded its$7-8 million advertising contract to Newman Saylor & Gregory.

The Columbia, S.C., shop won the account in what lottery chairman John C.B. Smith called a “shoot-out” among the three original finalists: Erwin-Penland, Rawle Murdy Associates and third-place NS&G.

In September, Erwin-Penland of Greenville, S.C., was declared the winner. But after Rawle Murdy demanded a recount of the review scores, the contract was awarded to the Charleston, S.C.,



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in