S&C Bows Road Safety Ads

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S&C Advertising in San Antonio last week debuted its first roadside work zone safety campaign for the U.S. Department of Transportation’s Federal Highway Administration.
Featuring a computer-animated road crew member named “Jack Hammer,” the television, print and radio advertising campaign stresses the dangers to both roadside workers and vehicle drivers when the latter do not heed orange-and-black caution signs in construction areas.
Since its Memorial Day debut, the agency has bought more than $1 million in media placements for 13 state highway departments, including those of Oklahoma, California and Virginia, according to S&C president Earline Lagueruela.
A deal with Metro Networks of Houston will deliver radio spots in conjunction with traffic reports provided by Metro in various markets.


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