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DALLAS Omnicom’s Merkley Newman Harty & Partners breaks a TV spot Saturday to promote SBC’s support of college football. As a part of its football sponsorships with ABC Sports and Fox Sports, the spot will air prior to kickoff on all of ABC’s regional and prime-time Saturday college football games during the 2003 season, the client said.
The 60-second spot from the New York agency opens with a locker room pep talk with a coach and his “technicians.”
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