SBC Backs Directory Assistance

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She’s an attractive blonde who enthusiastically rattles off her telephone number to her seatmate as they step off a plane.

He’s a pudgy geek who obviously can’t believe his good luck in obtaining the fair damsel’s number. The only question is: Will he remember it?

An amusing race against time follows in the first of a series of new ads from GSD&M for SBC Communications’ directory assistance service. The spot has been running in SBC’s Midwest market for Ameritech, and breaks this week in Texas and other Southwestern Bell markets.



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