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Delta Apparel, maker of imprintable T-shirts and sweatshirts, assigned its $2 million trade advertising account to Sawyer Riley Compton here following a review.
Sawyer Riley Compton (SRC) prevailed over four undisclosed Southeast agencies, three of them in the Atlanta area, said John Wigodsky, Delta Apparel’s executive vice president of sales and marketing. Wigodsky held the same post at Fruit of the Loom in Bowling Green, Ky., before joining Delta Apparel four months ago.
Delta Apparel’s advertising was previously handled in-house.
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