Sawyer Returns Ritz-Carlton Hotel to New York

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Miss Liberty has something to cheer about.

In a new print campaign by Sawyer Riley Compton, a duo-tone image of the Statue of Liberty, both arms raised high, announces the return of The Ritz-Carlton Hotel to New York.

“The spirit of the city is in exaltation because the Ritz is returning,” said SRC senior vice president and creative director Bart Cleveland, who conceived the ad with art director Kevin Thoem.

The Atlanta agency used stock photography with a nostalgic feel to emphasize the romance of New York during the turn of the century, said Cleveland.





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